Shipt vs Instacart: Which One Is Better to Work For in 2025?

Shipt vs Instacart: Which Is Best To Work For?

In recent years, the gig economy has exploded, providing numerous opportunities for individuals to earn extra income through flexible jobs. Among these options, online grocery delivery has emerged as a popular choice for those looking to make some extra cash. Two of the most well-known grocery delivery services in this space are Shipt and Instacart. Each platform offers unique benefits and challenges, making it essential for potential shoppers to understand their differences before diving in.

What Is Shipt?

Shipt, founded in 2014, quickly established itself as a leader in grocery delivery, thanks in part to its acquisition by Target in 2017 for a whopping $550 million. This partnership has enabled Shipt to expand its service offerings beyond groceries, allowing shoppers to deliver products from various retailers, including CVS and Costco. Customers can easily use the Shipt app or website to order groceries and select delivery options, ensuring they receive their items at a convenient time.

How Do I Become A Shipt Shopper?

Becoming a Shipt shopper is a straightforward process. To get started, you need to meet a few basic requirements:

  • Be at least 18 years old.
  • Possess a valid U.S. driver’s license and auto insurance.
  • Have a reliable vehicle from 1997 or newer.
  • Demonstrate knowledge of produce selection.
  • Ability to lift up to 40 pounds.
  • Own a smartphone (iPhone with iOS 10 or newer, or Android with version 5.1 or newer).

The application process takes about 30 minutes to an hour, after which you can begin making money as a Shipt shopper!

How Does Shipt Make Money?

Shipt’s revenue model revolves around membership fees, with customers paying at least $14 per month for access to delivery services. Additionally, Shipt marks up grocery prices slightly in the app compared to in-store prices, which contributes to its profits. For orders of $35 or less, a delivery fee of $7 is added, making it clear that convenience comes at a small cost.

What Is Instacart?

Instacart, established in 2012, has set the bar even higher with an estimated annual revenue of nearly $3 billion and a valuation around $8 billion. Its widespread availability across the United States and Canada—serving approximately 85% of U.S. homes—has made it a dominant player in the grocery delivery market. Customers love the flexibility of choosing delivery windows ranging from one hour to five days, catering to their specific needs.

How Do I Become An Instacart Shopper?

Joining Instacart as a shopper involves a simple application process. Similar to Shipt, you will need to provide basic information and select between two shopper types:

  • Full-Service Shopper: This role involves picking orders from grocery stores and delivering them directly to customers’ homes, much like a rideshare driver.
  • In-Store Shopper: In this position, you work inside a grocery store to fulfill online orders, preparing them for checkout without the need for delivery.

Both roles require you to be at least 18 years old and have a smartphone. Full-service shoppers must also have a reliable vehicle.

How Does Instacart Make Money?

Instacart’s revenue model differs from Shipt’s. Instead of a subscription fee, Instacart charges delivery fees based on order size and location. For non-members, delivery fees start at $3.99, increasing in high-demand areas like New York. Membership costs $99.99 annually or $9.99 monthly, providing free delivery for orders over $35. Instacart also earns from service fees, particularly during peak times.

What is the Difference Between Shipt and Instacart?

While both platforms operate in the grocery delivery space, they have distinct differences that may influence your decision on which to join. Here are some key factors:

Pros of Working for Shipt

  • Flexibility: Set your own hours and work when it suits you.
  • Higher Earning Potential: Top shoppers can earn up to $22 per hour, plus tips.
  • Free Membership: Enjoy the benefits of Shipt for your personal shopping.

Cons of Working for Shipt

  • Customer Interactions: Not all customers are kind, which can make the job challenging.
  • Vehicle Costs: You’ll incur expenses related to gas and wear and tear on your car.

Pros of Working for Instacart

  • Choose Your Role: Opt for full-service or in-store shopper positions based on your preferences.
  • Consistent Pay: Full-service shoppers earn hourly rates, not commission.
  • Weekly Pay: Get paid weekly, providing quicker access to your earnings.

Cons of Working for Instacart

  • Similar Customer Challenges: Like Shipt, you’ll face customer interactions that can be difficult.
  • Internet Dependency: Connectivity issues may disrupt your ability to work effectively.

Shipt vs Instacart FAQs

Does Shipt or Instacart Pay More?

Compensation varies based on your working style. Shipt pays per delivery, while Instacart offers hourly pay. If you work efficiently and complete orders quickly, Shipt might yield higher earnings. On the other hand, if you prefer a steady income without the pressure of completing a certain number of orders, Instacart’s hourly wage may be more appealing.

Is Shipt Worth It?

Shipt can be a great option if you thrive in a commission-based environment and are willing to engage with customers. The potential for high earnings and the free membership can make it an attractive choice.

What is Shipt Shopper Pay?

Shipt shoppers typically earn between $16 and $22 per order, plus tips. This can lead to a lucrative income, especially for those who are skilled at navigating grocery stores efficiently.

Do Shipt Shoppers Bring Groceries Inside?

While it is not a requirement for Shipt shoppers to bring groceries inside, it ultimately depends on the agreement between the shopper and the customer. Some shoppers may be comfortable doing so, while others may prefer to leave the items at the doorstep.

Can You Work for Shipt and Instacart?

Yes! Many shoppers choose to work for both platforms to maximize their earning potential. Balancing both roles allows you to enjoy the benefits of each service while diversifying your income streams.

Is Instacart Worth It?

Instacart can be a fantastic option for those who prefer a consistent hourly paycheck and enjoy the flexibility of choosing their working hours. It’s ideal for individuals who want to balance multiple commitments while still earning a steady income.

InstaShipt: Which is Best for You?

Ultimately, both Shipt and Instacart provide valuable opportunities for those interested in grocery delivery services. Your decision may hinge on personal preferences, such as the desire for flexibility, how you prefer to earn income, and the type of customer interactions you are comfortable with. Whether you choose Shipt, Instacart, or both, there’s a rewarding gig waiting for you in the world of grocery delivery!

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